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Showing posts from October, 2020

Planning Storyboard for my Toyota Commercial

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Scene 1- In this first scene, I will be filming a 360 degree shot of the car to show all of the exterior design of the car. This will be a medium shot to show the whole car and allow for a moderate view. the location will be in my front yard but I will be blurring the background to focus more on the car. Scene 2- In this second scene, I will be filming the trunk of the car. This will be more of a close up on the trunk of the car. Since the features of the car will be mentioned, I will be filming someone loading items into the trunk to show the amount of space it has. Even though there will be a person in this shot, the main focus will be on what I am trying to showcase. This scene will be taking place in the front yard still. Scene 3- Still, in the front yard, I will film the driver getting into the car and starting the engine. This part is mainly an introduction to showing the internal features of the car. After entering the car, the driver will start the engine and the scene will tra

Toyota Commercial Planning

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 Since I will be doing a Toyota commercial, I will be using a Toyota SUV to model. I will also be using props such as a bike and a few bags to showcase the storage space of the car. In this commercial, I will be needing the assistance of an adult to model with the car as well as drive around and interact with the car features. because the weather is moderate, the model will be in casual clothing. The person will also be modeling a Toyota hat that is acquired when you shop with Toyota.  The first location will be in the front yard of our home. This is where I will film the car alone to showcase the exterior features. Then I will be filming the actor moving the luggage into the trunk of the car as well as getting into and starting the car. I will be using my neighborhood street to film some of the driving features from outside as well as the inside of the car We will then leave the house and I will film the car on the road. For this section, I will need a free road for the car to pass in

Toyota Research: Commercials, Conventions, and Codes

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I will be working on a Toyota commercial. Usually, in Toyota ads, the audience may see the model car driving in different landscapes or weather conditions. There would be people driving or interacting with the car. They wear clothing that fits the environment of the car. For example, if the add is set driving through a snowy mountain, the people would wear coats or scarves. Some props used in a Toyota commercial included in Toyota commercials could be luggage or any item that could showcase the amount of space the car has as storage. Sometimes the car ad makes a transition from one scene without the car, to another that showcases the car. For example, a little kid could be playing with a toy car, which would also be a prop. Then the ad transitions to another scene with the same child, but grown-up and driving the same type of car he or she was playing with as a child.  To add volume to the advertisement, there could be music playing in the background. Depending on the mood of the ad, t